Shutterfly is one of the largest personalised photo product companies in the United States, turning customer images into printed books, cards, gifts and home decor. Behind the storefront sits an assortment of tens of thousands of products and a continuous flow of customer images and orders. CodigoDelSur built and maintained the internal catalog and stock management tool that keeps that assortment current, over more than three years.
The customer-facing side of Shutterfly is a photo product store. The operational side is a catalog problem. Every product has variants, print specifications, seasonal availability and stock, and behind them sits a flow of customer images and order data that swells to holiday-peak volume once a year. The teams keeping the assortment current worked in tooling that had not scaled with it, so in the weeks that make the year, every manual step was a bottleneck.
CodigoDelSur built an internal web tool for catalog and stock management: bulk upload of new products, classification of products and image data, stock control across the assortment, and handling of the large order and product datasets the business generates. It was designed against peak volume rather than average volume, so operations teams could keep the catalog current without an engineering ticket per change. Stack: Ruby on Rails, web, backend.
Catalog tooling handling millions of customer images and product records was built and maintained across more than three years of continuous work, from 2016 to 2020. Bulk upload and classification replaced per-product manual work for the operations teams, on a tool built and tested against peak-season order volume rather than average load.