Emeritus is an education platform that offers online courses from 20 of the world’s most prestigious universities. Around 50.000 students from 160 countries have had the opportunity to participate in the over 70 courses offered by Emeritus.
The client came to Codigo with the purpose of completing different adjustments to their platform in order to increase their sales, improve the user experience, and grow the site’s productivity. Our team of experts conducted a thorough study and concluded that they needed to prepare a change plan so that the aforementioned goals could be achieved.
In order to increase the sales number, our team carried out AB tests on numerous pages with the intention of assessing the end user’s preferences throughout the payment process. We worked on the enhancement of the end user’s experience by making modifications in the architecture and the pages’ performance so as to reduce the loading times and also utilizing the automation of the legacy pages’ creation.
As a result of our input, the client was able to accomplish several business goals such as boosting the site’s productivity, increasing the conversion of visitors to clients, and consequently, increasing their sales. In addition, there was a clear improvement in the conversion rate of 12 courses from 3 of the largest universities in the world. Currently, we are working to improve the performance of several landing pages of other universities.