Leadpages is a landing page and lead generation platform used by small businesses and marketers to build and publish pages without engineering. CodigoDelSur worked directly with its marketing organization on the reskin of the Leadpages marketing website and on the migration of its content infrastructure from Sanity v2 to v3.
The Leadpages marketing site had drifted, the way marketing sites do. Pages built at different moments by different hands, a component library that had quietly stopped being consistent, and a content backend one major version behind on Sanity, which limited what the marketing team could assemble on its own. Underneath the visual problem was an operational one: every change went through an external vendor, which put the marketing calendar on somebody else's schedule.
CodigoDelSur worked as a frontend team alongside the Leadpages marketing organisation rather than through a vendor relationship. The work covered launching the redesigned pages, reskinning the reusable components back into a consistent library, and upgrading the content infrastructure from Sanity v2 to v3 with the existing content migrated intact. The goal underneath the redesign was independence. Stack: Next.js, Sanity.io, JavaScript, web.
The website reskin and the Sanity v2 to v3 migration were delivered 50% faster than the development vendor Leadpages had been working with previously. The reusable component library came out consistent enough for the marketing team to compose and publish new pages from it, without a developer in the loop for every change.