8 minute read
Although many businesses are expanding operations and developing mobile applications, few have truly optimized their mobile experience. From clunky interfaces to outdated service offerings, it’s all too easy for an app to settle instead of excel.
If you want an app that stands out, it can’t remain stagnant or follow a basic template. The most successful apps continually adapt and evolve to meet the needs of their customers, providing unique solutions.
Fortunately, if your mobile application falls short of your company's expectations and goals, there’s no better time to upgrade. Established designers and developers can help you implement features that enhance scalability on the front and back end while prioritizing a personalized user experience.
Each app is an opportunity waiting to be taken. To ensure that you’re getting the most out of your app, consider the techniques by the following companies. By following in the footsteps of these shining examples, you can reinvigorate your mobile app and get ready for rapid expansion.
1. DroneDeploy
DroneDeploy was created to ensure that drone users in all industries can manage and interpret drone data. With solutions used in over 500 companies spanning 180 countries, this easy-to-use platform elevates drone users’ workflows through data storage, scalable image processing, 3D models, and real-time sharable drone maps.
Of course, this is a very niche industry. So to get the most out of their iOS and Android apps, DroneDeploy would need designers who understood the goal of their applications and create features suited to their target audience.
Mobile app development is a complicated process in and of itself, even before you introduce the specifics of your business’ sector. To stack the odds in your favor, seek a solid team of developers and designers with the capability to expand their knowledge, grasp the intent of your app, and provide outside-the-box recommendations. When the time comes to execute your vision, a successful development team will have the resources to fill each role and meet your company's specific needs.
With all this in mind, DroneDeploy decided to partner with an agency that could provide a broad talent pool — including designers and developers that were already drone experts. Their understanding of this industry enabled them to integrate drone-specific tech (such as DJI SDKs) within DroneDeploy's mobile apps. As a result, DroneDeploy mobile app users now can use centralized communications and accurately plan flying routes while also creating 3D models. Thanks to the expertise that informed their app development, in just two years, DroneDeploy has been able to assist 100,000 drone pilots map 100 million acres of land around the world.
2. SKOUT
Nowadays, people communicate and connect using technology more than ever before, including in the arena of romance. As dating apps grow in popularity, it is clear that social media apps have a profound effect on how people meet their romantic partners. To rise to this need, the social media app SKOUT was created in 2007 to connect people based on their geographic location and search criteria. SKOUT is particularly renowned for its safety and privacy policies. Since its creation, this brand has enabled users to form over 500 million connections in 180 countries.
Before partnering with CodigoDelSur, SKOUT had a meager 5,000 users. Their primary goal, then, was scaling their company and accelerating user growth. This would also require scalability in the app itself, empowering their mobile application to accommodate an expanding user base without compromising overall performance or user experience.
SKOUT improved its scalability by analyzing bug logs and testing for errors. From there, the experienced designers and developers at CodigoDelSur assessed the stabilization of the platform and connectivity improvement to enhance SKOUT's scalability across the board. With scalability as their watchword, SKOUT improved their iOS and Android mobile apps and can now support over 300 million users.
3. Shutterfly
A favorite of customized gift-givers, Shutterfly allows users to share, print, and preserve photos for personal or commercial use. Shutterfly currently hosts 50,000 million pictures within its storage platform and serves over 10 million clients worldwide. However, this booming business presented a challenge: Shutterly needed assistance developing a platform that would allow them to manage and store data to accommodate the 26 million orders they receive annually.
Storing, managing, and processing vast amounts of data is a big ask for any company, but Shutterfly faced unique issues because its platform is responsible for many images. Where SKOUT embraced scalability for its userbase, it's critical to note that scalable architecture must also exist within the back-end to support an increased workload — such as in Shutterfly’s case.
At the beginning of the process, Shutterfly sought the assistance of engineers specializing in developing internal tools to understand the issues within their mobile app better. A team of experienced designers and developers created a scalable tool complete with the capabilities to handle stock within the catalog while streamlining the upload of new products. Now, Shutterfly’s app manages millions of images each day by harnessing the power of back-end scalability for improved performance.
4. Supreme Golf
If you're an avid golfer, you may already be familiar with Supreme Golf. This company is responsible for managing the most extensive tee time inventory globally. On their mobile app, golfers can compare prices with thousands of providers. In addition, Supreme Golf enables users to digitally navigate over a million tee times spanning across 13,000 golf courses in 41 countries.
Supreme Golf, like most companies, was excited to launch their app and see it go live for users. However, live apps still require updates and maintenance to keep them running smoothly. To make sure users were getting the most rewarding experience from their app, Supreme Golf sought the assistance of CodigoDelSur to help with bug fixing on both the iOS and Android versions.
Eventually, Supreme Golf decided to completely re-launch their app with enhanced UI/UX and improved functionalities. It seems they made the best decision for their company, given that in just one year, the scope of their mobile application is expanding rapidly, with over 60 million golfers booking 1.3 billion tee times each year. If your mobile app isn't up to your standards, don't be afraid to start fresh so that you can reap its best rewards.
5. Grubhub
Last but not least, Grubhub provides us with a particularly interesting case study in app usage. Already getting the most out of one app, they opened up new avenues of business by launching a second app for specific audiences in their client base.
Out of all the food delivery services currently available, the original Grubhub app remains one of the most well-known. The creators of Grubhub conceived the Chicago-based company in 2004. Now, more than 300,000 restaurants use the Grubhub platform around the globe, with over 200,000 of these restaurants operating in 4,000 cities across the US.
Clearly, Grubhub was successfully supplying a customer need. But serving a potential audience of that size can make it difficult to accommodate individualized features. In a visionary move, Grubhub sidestepped this challenge by creating a secondary app with a highly-personalized user experience.
Unlike customization, which only alters the content that users see, adding an element of personalization changes how users experience the app by enabling them to interact with the features and content that are most relevant to their needs. Intent on leveraging the power of personalization, Grubhub formed a partnership with CodigoDelSur to develop a new line of business. Their goal was to customize a white-label app so that restaurants could use their platform to process payments, orders, and deliveries.
CodigoDelSur began the personalization process by creating tech profiles, which allow each user to have a unique, personalized platform. This enables restaurants to build customer loyalty programs that are specific to their business while also reducing delivery times and processing orders. Since implementing the white-label application two years ago, Grubhub has maintained its white-label app for over 30 restaurants across the globe. As this project expands, so does the size of the Grubhub team and the scope of their work. By doubling down on personalization, Grubhub is exploring all the potential their white-label app has to offer.
Improve Your Mobile App with CodigoDelSur
When your company is developing and launching a mobile app, there are many moving parts. That’s why it’s of the utmost importance that your company sets the stage for a stellar user experience with the support of mobile app developers that possess the right skillset for your needs.
At CodigoDelSur, our professional mobile app designers and developers can help your company create something great. We strive to develop innovative solutions that ensure a successful launch and provide ongoing support as your company expands.
Since 2007, CodigoDelSur has helped nearly 200 US-based startups design and develop a wide range of mobile apps and websites. Our team of web developers leverages their technical expertise and knowledge of usability, engagement, and growth hacking to scale your business exponentially. These 140+ designers and coders know how to apply their knowledge to create innovative, cutting-edge digital products for all audiences.
Through the consistent creation of stunning, functional websites and mobile applications, CodigoDelSur is rising to the forefront of our industry. We're always ready to apply the latest developments in new, exciting technologies for your brand and create valuable, engaging user experiences that will keep your customers coming back for more.
Ready to get the most out of your mobile app? Contact our team today and find out how we can revolutionize your brand's digital experience!
